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Facebook reporting

Navigate Facebook reporting and choose the right view.

Controls depend on your account and permissions.
Example: Facebook reporting
Example: report view.

Open and prepare

  • Reports → Facebook Reporting
  • Facebook Reports access and a permitted CRM viewer scope are required. Results use locally synchronized data; opening these reports does not fetch Meta live.

Choose a report

  1. Campaign Performance compares advertising metrics with CRM outcomes. CRM Conversion Funnel shows conversion stages. Lead and Form Detail shows lead-level attribution and CRM links. Sync and CAPI Diagnostics shows synchronization and delivery evidence. Facebook Leads provides the lead list and filters.
  2. The overview cards show stored ad-account, campaign, ad-set, ad and lead-form counts plus CAPI events in the default range. Select a report, choose the relevant date range and filters, then apply them. Compare only reports using compatible date models and account scope. All Reports returns to the report directory.

All Facebook and WhatsApp integration topics