Do you know that there are certain words and phrases that can hit the psychology of your customers and trigger their buying behavior? Have you noticed the magic of phrases like “100% money-back guarantee”, “free for life-time”? Yes! there are certain words which should be avoided or rather they should be replaced to create a magical spell. For instance, try to use value rather than cost or price and notice the impact yourself. “You” another marketing word that should be used often to make your customers feel that they are talked about.
Limited stocks/offer expires……
If you have a special offer, create a sense of urgency and you would be pleased to see how this phrase works as a magnet. Add an expiration date and there would be a call to action which you always wanted to see.
Increase your savings/Best value for your money:
As a businessman you care about getting the best value for your investment. Now keep yourself in the shoes of customers and see! Your buyers have the same psychology, you can trigger their call to action by assuring them that your product/service can give them an optimum value of what they plan to spend. Make your customers feel that pricing of your products/services are better than your competitors. If you are using a coupon or other similar offer to drive customers on your landing page, you can further sweeten the deal by providing them referral e-mails which they can make use for marketing.
Beware! Fake or Scammed!
When somebody puts in money he does not want to get ripped off. It is as simple as that. You can make use of this strategy to hit this psychology and get the attention of your buyers. If you can use these magical marketing words they are bound to read the advertisement further. Make your argument convincing and palpable.
How to……
As a rule of thumb, business flourishes only when they become solution-provider. Project yourself as a service provider rather than “seller.” Always remember that customer is a king and he has the options. So, aim at building a bond of trust. Remember a golden rule you can have an edge in the market only if you project yourself only as a friend and solution provider.
Real Results:
Whether you have service/product to offer, make your customers feel that you can give them the real results. This is another powerful word that can trigger their call to action as the real results are what we all look for.
“Words make or break you”and when it comes to the word of marketing the same phrase hold water. Millions of start-ups find it difficult to sustain in the stiff competition and the reason behind it is poor sales strategy. Try to hit the sentiments of your buyers and develop an image of a genuine friend if you like to succeed. Avoid the words like sell, cost and price.
