Your consumer comes to you with tremendous belief, they want something phenomenal, what they don’t get from the others. By effectuating their requirements you will be on the priority list to your client. Nurturing relationships with your customers is a momentous part of flourishing a successful business. In this age of automation and innovation, caring for your regulars should be mandatory.
Do you know:
- Only 37% of brands acknowledged good or excellent customer experience index scores in 2012.
- As many as 89% of consumers began doing business with a competitor ensuing a poor customer experience.
- Up to 60% of consumers will pay higher for a better customer experience.
- Average annual value of each customer relationship lost to the adversary or abandoned – $289.
It’s quite clear that now is a good time to crystallize your relationship with your customers in a worthwhile way.
No matter how great your product is or how brilliant your staff is, one of the things that customers are alleged to remember is your first impact. And your first impression is most likely your website, where the client falls firstly. So, your website should be able to do the following things:
Visitor Engagement
What really matters for you? Your visitors!! Right? Obviously right…
Are they sticking around long enough to take your desired action? Most of the time, the answer is no, they’re not.
The longer someone is on your site, the more likely they are to take the desired action and convert against your goals.
Your website was built with a purpose in mind. Nobody cares about the volume of content that you produce. The goal should be attracting new clients, selling a product, promoting a service or maybe it’s a news site that relies on visitors and ad impressions. The point here is that when a new visitor lands on your site, there is something you’d like them to do.
Pop-ups
In the world of online marketing, there is no strategy more controversial than using popup opt-in forms… so the question becomes “Do Pop-Ups Really Work?”
If you visit top sites, you’ll find more and more of them using popups – and for a good reason.
Even on the sites where traffic is less you will get more subscribers via a popup.
How Pop-up Can Increase Your Conversion Rate:
- Landing Popups: These popups come up promptly when someone starts browsing your website. It’s like approaching a store for the first time and you don’t want someone to walk up to you and ask you to buy something until you’ve had a chance to scrutinize the goods.
- Timed Popups: Timed popups are those that turn up after a visitor spends a positive amount of time on your website. These are better because the person becomes familiar with your website and may be prepared to make an informed decision about whether they want to go with them or not.
- Scroll-Activated Popups: Scroll-activated popups appears when a visitor reaches a peculiar portion of your web page.
For example: Last minute deal popup(LMD) – fascinates the customer to have the offer.
- Reader’s Choice Popups: Reader’s choice popups greet you during your visit. There is nothing to do with timing, but more to do with the way the popup is reflected. Instead of the subscription, it asks queries linked to your website.
- Exit Intent Popups: Exit Intent Popups was created categorically to convert people who are preparing to make an exit from your website into email subscribers.
Dynamic look and feel
In its most basic terms,“Look and Feel” of the website is how the sites look to the customer and how it feels when he interacting with the website.
Before designing the website, check your goals against industry standards by looking at your competitors’ websites.
For example:
If it is a fitness website, should look fresh, powerful and well designed.
The website for a band or fashion designer captures more attraction with colors, texture and image choices.
That means your website’s personality should match the attitude of your business and your business objectives while still fitting in with your client’s expectations of the business and industry.
