Your company can grow only while getting healthy leads. But, today many organizations are losing leads day by day and likely, they have no idea about it. Since lead generation is based on multiple strategic processes those must be followed strictly so, in case of lack of this operation, companies naturally miss out on leads and consequently sales opportunities.
Generating potential leads is not confined to a particular department rather it is a combined effort of marketing team, sales team and account team. If you take a cursory look at why enterprises are losing leads, about 84% are because of the same reasons. Now I am going to list here what are those reasons!
Late response to leads
As per statistics, any lead that is responded within 5 minutes has higher chances of conversion than responded within 30 minutes. Means, if you take more time to react on any lead, probably you are giving chance to your competitors for leading in the market. Remember the proverb – ‘opportunity knocks at the door only once’? Well, this sentence has enough potential! A lead is an opportunity that must be operated upon as soon as possible.
No monitoring of web traffic
Some entrepreneurs feel pretty satisfied if 1-2% website traffic gets converted into potential leads. While this data is good enough, it is important to focus that 98% too which is just going waste. Those 98% people are also looking at your website for whatever reason but they are giving their precious time, isn’t it enough for you to explore their interest? Why are you letting them go?
There are a number of lead management tools available in the market through which you can figure out the portions of your website where users are staying for long. These portions must be monitored carefully and optimized properly so this 2% figure could be raised to some level.
No filtration process
You get an ample amount of leads and starts working on each lead with the same potential and effort. And, here you make a blunder! Remember one thing, not everyone who talks to you is interested in what are you talking about. Hence, it is important to focus on those who get involved with your conversation. Don’t shoot in the air! Just focus on your target, fix your eyes at the target, keep yourself relax and fire. This is the actual concept which should be followed.
Don’t throw many questions
In the above discussion, a term lead management tool has been introduced. But the question is, how long the form is which you are using to generate leads. No-wonder, people will skip filling forms if it asks too many questions. Try to put a few questions which are enough to save customers’ information. Though a choice of other queries must be given as an option. A large number of questions usually irritate so try to avoid it.
Giving same value to each lead
As I have already mentioned, all leads are not having the same potential so, time and effort should be given accordingly. Some extremely good leads might take more time just because they want to understand your product entirely and to get convinced if it is fulfilling their requirement or not. So, classify the leads as per its strength and work accordingly.
These are some points which are very simple to follow and can build a streamlined flow of powerful leads in your box.
