A Video Content for a Startup can act as a ‘heartbeat’ to your business, it goes up when you get likes and it falls down when you get dislikes.
When you plan to start a company, you nurture it like your own baby through hard work and dedication. I mean, starting from its incorporation to its growth and success. You take care of your startup at every single step. But that’s not the end of it!!
The marketing strategy you follow during the early stages of your startups might decide its success or failure.
When you start a business, it moves from it’s introduction phase to growth, maturity and then declines.
How you can make your marketing more effective??
Well, let’s take an example of a daily routine of a working professional..
You wake up to the alarm on your smartphone. And when you got it in your hand, you tend to check your emails. When you have your breakfast you read news on your smartphone followed by Facebook, Instagram and other social media account while heading to the office.
At work, you spend an entire day on your computer screen. And, after making back at home, you spend few minutes on your children’s project on your laptop followed by few hours of watching television.
Finally, before going to bed you set your alarm and check your social media feeds. Then you head off to bed, ready to start all over again tomorrow.
You are all surrounded by digitalization. Video content is a great way to occupy more number of users.
Video content marketing is set to take the lead in content marketing.
In Today’s digital marketing era, where things are changing at the fastest pace. Video can be a great source of branding and market your business. But, mastering your video content can be a tough proposition.
You need to have a proper plan and layout of your video content before starting. In this article, I will help you in making video content easier for a startup with some tips.
How a Video Content can take your business to New heights !!
Many marketers and business owners have accepted the importance of video content for their brand but still many are skeptical of using it. The reason being, not that the video content are costly but imagined as complicated and technical process as they are not being used by many businessmen.
Why they are better in many ways?? Because..
- They add credibility to your brand,
- They are way more attractive than an image or text content,
- They help in engaging more number of users,
- They become more popular at the lesser time.
Check out these three steps on how and where to start your video content :
Step 1 # Video Creation
A few years ago! Video creation was not everyone’s cup of tea. You have to be great at it. You need to have a proper script writer, actors, lights, camera, and direction. And then, finally it would be done.
But now!! Video content and marketing is not a difficult task. You can make videos easily and also can grab everyone’s attention. You can do so with various video creation tools and editors.
A video content attracts more number of users rather than a simple text.
Step 2 # Video Uploading
The Video you just created needs to be uploaded somewhere!! If you do all the hard work, get the video created and then only use it on YouTube or anywhere else.
Well, you can upload your videos to various social networking sites such as Youtube, Facebook, Instagram, Twitter and much more other social media account. Choosing the right platform to upload your video to gain user engagement is important and should be chosen carefully.
Step 3 # Video Marketing and Distribution
After getting the video done, you need to distribute in the places that matter. This is the most important step. You just can’t sit back and relax after the video is uploaded. To gain more user engagement and increase number of viewers is as important as creating it.
You can also target your audience through paid advertising on Facebook or Youtube. YouTube and Facebook video ads can be run on relatively lower CPMs when compared to other websites or owned platforms like blogs. If you manage to get the good friction on your video in the initial few days, it’ll have enhanced long-term reachability and engagement.
If you are looking to outperform your competitors in user engagements, then go for Videos!!
Now, by the end of this article, you must have made up your mind of what to choose to attract user engagement. Right?? Try video content rather than just text and images.
