A human being has eyes to see. But whatever you see is not always to what the eyes view! Yes, true that it could well be manipulated by the brain to its convenience. So then, each time you see a mirage, you are convinced it is an illusion. But there are many other views that are victimized by this predominant ‘play’ of mind. ‘User Engagement’ is one such mirage that can come into play a crucial role in ‘Branding’.
“Branding is not how you view, it is about how you appear to be viewed…”
The retrospective view of a human being derives it mostly to a conditional one. While there is no such rule that what those conditions should be, but there is a certain ‘likeability’ factor which can just serve as a catalyst to trigger the brand. But to refurbish a business in the online world is no less complicated either. The internet and IT platforms may have provided a plethora of services to many businesses in communicating to its people, but ‘most’ is far from making a notable benefit.
If you have any chance to build your Mirage for ‘Branding’, it has to be from your website. The reference to being a ‘Brand’ is really wide and thereby, it will be wrong to credit only one fact making this wide impact all alone. There are multiple faces which combine to make this impact.
You may wonder what ‘user engagement’ has got to do with all this. User engagement is apparently the ‘mirage’ itself. It plays the same role which a ferociously striking sun provides in the creation of a mirage. Unless the sun strikes enough ‘heat’, there is hardly a chance that to view a mirage in such not suitable atmospheric condition.
User Engagement – An Authoritative Tool in Branding
The way you interact tells a lot about your business and this often shapes up your brand image. For reference, the website of such businesses that deal in manufacturing and retail ‘Goods’ are rarely customized for ‘Branding’ of their products. You will probably be shocked to know that just one out of six retail companies customize their website to develop their ‘Brand Image’.
Even though, they are very abled both financially and socially yet they fail to show the caricature of being a successful brand. I find it really awkward to see few of those websites still living with the age old designs and themes. There is nothing particularly flashy or eye catching on their websites from a customer’s point of view.
In short, they blabber own glory when most the visitors are coming to learn more about their product and services. How can they be so convinced that a person comes to learn the history of a business? I can’t see any logic behind this approach. Do they actually think a person learns the history of every business that he deals with?
What’s User Engagement?
User engagement is a two-way stream of interaction and it is apparently the reason that makes it more lethal, more impact worthy. Whereas advertizing doesn’t give people a choice to interact and is rather imposed on them to their dislike. But a website is not restricted to advertizing, it is a versatile platform that offers ample flexibility and enough space for showcasing your business expertize.
Why it Has a Better Impact?
There are plenty of them. The impact is not caused by one specific reason as such. It is the conceptual inception which makes user engagement a lethal weapon for branding your business. Given below are few key factors that give it an additional edge.
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Disambiguous
The best thing about user engagement tool is that it is not ambiguous or doubtful. The two-way interaction which these tools are designed for makes it a breeze. If you are a business, and you wish to convert your user, you must clarify any probable query regarding product and at the same time highlight the unique selling points that have more relevance. While doing so, it is important to keeps things without showing a complacent attitude.
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User Friendly
The necessity of a business of being an understanding business is always the specialty of a Brand. The right way to convey your brand image is by winning your customer’s heart and without being friendly enough, it is just impossible. The reminiscent nature of a brand is due to the fact that it’s customer’s are able to relate with the charm of friendliness.
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Pleasing to the Eyes
Nobody is going to accept you unless your approach is pleasing to eyes. The first impression that any visitor has is a major ‘one’ and you can’t afford to lose it. User Engagement tools simply make you more presentable to the user’s liking and thereby keeps the visitor hooked for long enough. The style of conveying your content matters and user engagement more influential than it was ever before.
