What Are The Best Lead Generation Tool For SaaS Website - ZNICRM
What Are The Best Lead Generation Tool For SaaS Website
What is the best way to connect with customers for a SaaS business? Help your customers to gain their trust, talk with them to understand their issues. B2B customers need hand holding & come from across the world.
Posted on January 4th, 2022
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Running a SaaS (Software as a Service) business. What do you think is the best way to connect with your customers?
Believe it or not, 78% of customers first research on a search engine and then decide about the product.
However, when it comes to a SaaS product then this ratio is almost 100% because nobody likes to purchase software without having a trial of it.
So if you are based in Sydney and your customers are coming from India, UAE, US or UK, how do you think you can connect with them?
Few ideas come to mind as they are popular among developers;
Evergreen “Contact Us” form to schedule a meeting.
Local phone number of your country where they can call you.
Phone numbers of different countries to let them call you without spending a bomb.
Live Chat (Yeah! it is popular)
VoIP services like Skype, Zoom, WhatsApp, Facebook Messenger
Simple Email ID where they can send you the mail.
Mailing address so that they can send you a physical mail with their requirement.
Social media handles to send you tweet with their requirements or doubts.
Let’s see the pros and cons of all those mediums so that you can decide on which works the best for your business.
Contact Us Form
Pros – They are easiest to implement and any developer can build one for you. Add a few HTML elements to get Name, Phone, Email and Query and send them over the email to the right person.
Cons – While they are easy to build and implement they are asynchronous. It means the customer will never get the response on an immediate basis and also the cost to the company to connect with the customer is also high.
Also, the connect ratio is also very low due to the asynchronous nature of the communication. For example, while in California it’s 10:30 AM (where the customer is based) it will be 3:25 AM (next day) in Sydney.
There is no way the customer may be able to connect with the business at that time unless they have 24×7 operations.
Some of the contacts us forms tools and services, try;
Pros – Not all SaaS products are global and if your business fits in this category then getting a Toll-Free number in your country is the best bet. All your customers can call you for free. Get an IVR on it and voila manage your business calls and leads like a pro.
If a Toll-free 1800 number is a costly affair due to calls received for support then you can go with a virtual number to get the calls and route them to your agents.
Cons – Offering support on a toll-free number is a costly affair and drain money pretty fast. Also, if your business is global then putting a local number of your country adds friction between you and your fresh lead.
Another issue I found is that people are reluctant to dial a number seen on a web page, however, it’s not an issue if they are browsing on their mobile as you can just add the Click-to-Call button.
You can start from the following list to get a local number
Pros – You just removed big friction from your customer’s mind by adding a local support number. Local numbers are assuring the customers that they don’t have to pay to get the support by dialling an international number.
Cons – You can’t get the numbers for every country. Even if you get them for a few countries from where you are getting the most business, you will lose the business from other countries.
Also, managing many numbers for a single function is not financially viable, considering their management, rental, usage charges, etc.
You will also need a professional IVR service to manage multiple numbers but again a single IVR service can’t cater to all your numbers and it means more expenses.
Get a number in every country from these service providers;