Let’s first understand what is a difference between a visitor and lead. A visitor is someone who is accessing your website whether for informational purpose or a business purpose like purchasing the service, however, a lead is someone who is showing interest in your service by giving you his contact information be it an email id or a phone number.
So if you are having lots of website visits but indigent conversion to leads, then this article is for you.
If you are running a business website, which depends on the online leads like a SaaS business, then there are two things you need to do to succeed in your task:
- Get more visitors on your website.
- Convert most of these visitors into leads.
Generating traffic is easier said than done but you have plenty of options for that like using PPC campaigns, Content Marketing, Referral Links, Affiliate Marketing and others. All these mediums will require money or patience to succeed.
Once you get the traffic on your website then the real hard work starts, you need to convert them into leads & then to paid customers to generate some real revenue from your marketing efforts.
To convert your website visitors into leads, you will have to plan each and every page of your website. There is a great misconception that you should have a landing page on your website where you can target your website visitors more promptly for a conversion through a CTA (Click To Action) button or form. I do not agree with this advice unless you have only one landing source, and that is PPC advertising since most of the traffic these days comes from content marketing and it is next to impossible to know where your visitor will land on the site.
One should design their website keeping in mind that on any of their web page a customer could land so you need to have a CTA button/form on every page, but this will make your web page design look weird.
If you want to keep the sanity of your web page design and yet want to integrate advanced tools like CTA button, Contact Form, and other user engagement tools, then you can check scrap.me.
We have developed all our tools like Social Bar, Deal Bar, Last Minute Deals, Contact Form, Testimonials, FAQ Bar by keeping visitor to lead conversions in the mind, which will give all the functionality to a webmaster without compromising on the design or effectiveness of the conversion tool.
[scrapmelink title=”Know More About Scrap.Me” href=”https://scrap.me/” scrapme_redirect_url=”https://scrap.me” style=”text-decoration:none;background-color:red;color:white;padding:5px 10px 5px 10px;”]Know More[/scrapmelink]
