If you want to grow your business, then you need to invest in a proper and efficient CRM software, which allows you to compile information on customers across different channels or points of contact between the client and the company. They could include the company’s website, telephone, live chat, direct mail, marketing materials, and social media.
CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.
CRM or Customer Relationship Management is a term used to refer the best practices in dealing with a client requirement, analyzing data and detailing every conversation with the customer.
You can find two types of CRM software in the market.
On-Premise Solutions: Where customer owns the infrastructure and manages the software in their office premises or leased data center. You pay the license fee and annual maintenance charges to the vendor.
Hosted Solutions: Where the software maker or their partners host the infrastructure and data and charge you for that on a monthly basis.
Which type of solution is better for you depends on your requirement on the control of data, your vendor’s reputation in securing and managing data and the cost you want to pay for the solution.
A CRM software works as a catalyst for lead lifecycle where it allows you to manage every detail of the customer from lead stage to conversion as a paid customer.
Some of the best CRM software in market are:
ZOHO
SalesForce
SAP (ERP)
Microsoft Dynamics
SugarCRM
vTiger
SuiteCRM
ODOO
OpenCRX
