Increasing your website traffic takes a lot of time, efforts and money. If you are toiling too hard to keep visitors to your site then you can never set up a profitable e-commerce site. Driving visitors into your websites and converting them into leads is a tactic. How would you gather their contact information. Here are a few important tools that help you convert visitors to leads.
Forms (To Extract Their Detail Information)
To convert your visitors to leads, you should make them fill a form. Let them fill their detail information. You can consider optimizing your form to make this process easier.
Calls-to-Action Buttons:
These buttons or links encourage visitors to take action. Like “download a white paper.” “Attend a webinar.” etc. if you do not have call-to-action buttons, you would not be able to convert visitors successfully.
Connecting Call to Action Button to the Landing Page:
When a visitor to your website clicks on call-to-action button they should be directed to the landing page. A landing page is where the offer in call-to-action can be fulfilled, and where your prospective client submits information which your sales team can use. Visitors filling form on landing page for the first time can become leads.
Keep Leading in a Centralized Marketing Database:
Generating leads is not enough. You need to keep all the converted leads in a centralized marketing database. When you have all the data at a place interactions with your contacts (landing page, email, social media etc.) can be optimized for the future.
To stay ahead in the competition, you need to be creative. If despite investing your website fails to generate leads, it is a matter of concern and an issue to ponder on….
