On line lead generation is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business products or services through the Internet. Your Business starts from your website and if you don’t have a website it will be awfully hard to generate leads on line.Website lead generation is probably your most important marketing process. The site is your calling card and your face to world. Customers research their purchases on line long before your sales team can reach them.
An average website has a sales conversion of 1% to 2%. So it’d be fair to say that on most sites more than 95% of visitors don’t buy anything especially on their first visit. So instead of trying to sell them right away, we should capture leads instead.
I firmly believe that the best way to sell something is to avoid it at first. You need to let people know you first, earn their trust and then you might try to sell to them.
Contact Form
Using a contact form on your website is very important . It makes visiting your site and getting in contact with you much easier. A contact form will allow anyone interested in your product to leave their information and allow you to contact them and educate them on your product and hopefully get them in your down line in the future. Having a contact form with a call to action to learn more is essential to getting information on those people who just aren’t sure if they are ready to sign up.
Splash Page
A splash page is an introduction to your website. It is a page that does not completely mimic a websites internal design, but rather displays some sort of other content, and then tells the visitor to enter. It could be a graphic or logo, website requirements, introductory text, animation, or a mixture of these.
Deal Bar
Deal Bar is another effective tool , which let you offer any deal site wide with just a click of button which will help a lot in Lead Generation.Many marketing departments are allocating more budget to lead generation tactics. Inbound marketing spend in particular has been growing as companies need to find more creative ways to get in front of the customer and break through the noise.
Lead generation can be challenging for most Internet marketers who are starting out. These are few methods of Lead Generation through website. On line Lead Generation has become an important strategy for modern marketers, as they strive to create demands. If you are new to business and need to sustain in the market, you will have to buy the leads as customers do not come to you in the beginning. These tools are useful and can help you to get qualified leads and makes your business grow.
