Many dreams have shattered, many ideas succumbed and many businesses fell failing to cope with the slit-throat competition in the market. Inability to convey your product to a right target audience is ‘one’ big reason behind failures. But what if you don’t rely on the orthodox business strategies? What if you turn your website into a platform to proliferate your business.
Why is Website a ‘Jackpot’ for Small Businesses/Startups?
Irrespective of high failures rates, the website continues to attract a majority of small business and startups as a convenient platform to explore more sales. And, there are many practically viable and reasonably efficient reasons which make the website a critical asset for any small business.
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It fits the bill with the barely minimalistic investment when compared to other platforms.
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The Internet provides an exponential and unbelievable public outreach.
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A Website based ‘business’ reap better profit per sales under minimum efforts.
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You can reach out to the audience on different social circles and conveniently choose the one which has healthier prospects catering your products/services.
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It is a direct and instant way to connect with those people who are looking for similar kind of product/service.
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You can effectively impress your probable customers by flaunting your expertise about the product/service and establish a healthy product value.
Why does 90% Businesses fail to Leverage the Website?
Failure of a business to utilize its website efficiently is basically the result of a poor website strategy. When you think of using the website as a tool of advertisement, failure is inevitable. You can’t fool around your visitors with a toothless strategy for too long. Why? Let’s answer it rhetorically with a counter question. Would ‘you’ like to watch a long advertisement on the name of a ‘Story’?
Nobody likes that. In fact, people hate those websites which aggressively advertise themselves, on their own website. The user lands on a business website hoping to know more about your business, your products, your expertise, your specialties, your availability and experiences your business on whole. And if he sees a bunch of advertisements in those web pages, he immediately moves on because he came looking for information that could help him select the product on the basis of merits and demerits, and advertising hardly addresses his concern.
There are better places that are specifically dedicated to advertising which is actually the rightful place to advertise. Don’t spoil your virtual portfolio by lamenting heights of your own greatness. It is like your probable customer is in front of you and you are making him see your promotional gimmicks. It is a miserable idea, to say the least.
A poorly calibrated website can never carry the weight of an entire business, let alone the ability to pave the way for a brighter future. To achieve that, one needs have a strategically refined website that maneuvers the visitors towards sales without using unnecessary promotional gimmicks.
Here are the 5 tips which you must implement on your website to make it conceptually stable and conversion friendly –
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Convey Clear Value Proposition
This is the most important question which every successful website cares to answers; Why should a visitor choose your product/service? The answer must be effortless, genuine, confident and one that strikes the right chords of a visitor. It is better if you could make your value proposition easily memorable and truly unique in all aspects. If a visitor can understand your business values, you have a better chance to impress him with your charm.
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Calibrate Call-to-Action(CTA)
The second important tip is to make very well calibrated and clearly defined Call to Action. Many businesses throw infinite ‘call to action’ on every possible place all over their website as if the business is literally forcing the visitor to fall for it at least once. Do you actually think that people are fool enough to get trapped using such elusive traps? You know it is wrong when most of the 90% websites that fail are prominently guilty of using unlimited ‘Call to Action’ which ruins it’s significance. Try to use specific but cleverly calibrated ‘Call to Actions’ for incisive impact.
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Compact yet ‘Inviting’ Contact Forms
Contact us form is a vital part of a website. It is the part which gives you a direct mean of communication with your probable customers. So make sure to design it in a way that doesn’t turn off the visitor. Do not waste the time of your visitor by asking him to fill unnecessary details. You just need his contact details that help you communicate with the person directly. If you can theme beautifully, make it compact and simplified and enable auto-fill, it will have much better chance of being filled by the user. Don’t be assertive, rather present it as an Invitation because it will improve the user acceptance remarkably.
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User Engagement
You must care to engage your users for long enough and make sure that the traffic coming to your website, stays on your page for long enough. Using Engagement tools such as Scrap.me can help your conversion rate by 70%. It not only enhances the visiting time but also helps you reduce the bounce rate by using influencing the ‘Leave Intent’ of a visitor trying to skip your page. Make sure to highlight your uniqueness and value proposition through pop-up tools. User Engagement Tools make your website eye-catchy without much effort.
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Profound Content Discovery
It is important to realize what you visitor is searching and help in find the content which is relevant to his choice. This enhances the user experience and content discoverability. If a visitor reaches the content which he wanted without getting distracted, you will have a higher chance of converting him with the help of an infatuating content. If a visitor doesn’t find what he is looking for, there no chance of conversion, no matter how good your content may be.
