No one really knows the key and secret to success nor anyone is immune to the power of good marketing. Even the most Lenient business man, takes decisions based on their emotions. To excel in their respective fields hard work plays a major role.
But, yes, facts and statistics data matter when it comes to business growth. In fact research and insights into the buying process have helped many companies improve their marketing strategy.
There are still some of the challenges faced by companies when they do marketing.
But the Marketing secrets have been unfolded, Check them below:
Marketing Needs To Have A Strategic Vision
The first and foremost secret is that marketing needs to have a vision. It must be based on clear understanding of its purpose and what it wants to achieve. If you have made a good strategy, which will help you define your vision, mission and business goal. The strategy is not the only way to achieve success but you need to execute the plan too.
In a study, it was found out that:
- Almost 70% of 10 CEOs fails to bring the output not because of the right strategy but because of the bad execution of the strategy. So, to achieve success with the strategy, the execution is also important.
- 80% of directors said that they have the right strategy but only 14% executed it well.
- A profound strategy makes the work easy if implemented it well.
Carefully Craft A Plan
The vision you have made needs to be carefully planned and should be aligned. Involving right set of people to do a task is important. If you have made the plan but have not selected the right people then it may not work out well. The objective to create the plan is for everyone, it will only lead to the success of the organization.
After all, you have to agree that a well prepared and well design plan that involves right people deliver right decisions.
The perfect example of crafting a plan involves few steps:
- Executive summary
- Company Description
- Market Analysis
- Organization and Management
- Marketing and Sales
The purpose of whole lot of these steps is just to make an analysis of strength and weakness of competitor to make sure you are leading in the market.
Build Content Marketing Strategy
Content Marketing has proved a blessing in a business with its effectivity people is more drawn into a high built content than to those who have not.
In a survey it was found:
- 35% of B2B marketers said they have a documented content marketing strategy
- 48% said they have a content marketing strategy, but it is not documented.
- But, those who have framed a documented content marketing strategy are 8 times more likely to rate themselves as an effective strategist.
The best example can be Adobe:
Adobe made its name to the desktop publishing business. Its message to last year summit was quite clear,” Business need to become experienced business”.
Its mainstay business was a graphic application which was struggling with the competition of all other free applications providing graphics. So, Adobe invested into R&D and then went on to content marketing.
Maximize Social Media Usage
A lot of people think that social media is mostly for B2C businesses but the use of social media usage in marketing is immense and B2B companies can also maximize the power of social media. As business are growing they need some platform to promote their business. Social Media helps in publicizing the business in a better way. But just because your business needs to be on social media that doesn’t mean you overdo it and be on every network.
B2B businesses can generate leads through Social Media and can bring in the business and find out the targeted audience through the social media.
Some of the Social Media statistics in general:
- Of about 40 million users are active small business pages on Facebook and 4 million of those businesses pay for social media advertising on Facebook.
- It was also observed that 20% of Facebook post generate an emotional response while no ads did.
- 53% of people recommend companies and products on Twitter.
- These data shows that social media is used by many businesses for promoting their business and it proved quite beneficial for them to market their product.
Align Sales And Marketing
To get a perfect output from the sales and marketing team you have to work efficiently as, without a collaborative, mutually supportive relationship with sales, the fruits of marketing efforts will rot on the vine.
A study found out that 67% of respondent do not reward sales team for supporting marketing objectives. In this case, it becomes quite necessary that sales team and marketing works rightly.
Companies that are best at aligning marketing and sales experience an average of 20% growth in their annual revenue, compared to a 4% decline in not so good organizations reported by Aberdeen Research.
There are the 5 main secrets which a business uses when doing marketing.
