Think honestly:
Although their bad reputation, pop-ups do work. Yeah…??
Pop-ups are atrocious when it comes to on-site user experience because the internet users are not actually amenable to provide their personal information or contact details.
Is it really true…??
Yeah…!! that is what pop-ups come in play if it is used well.
If the pop-ups are well designed, thoughtfully implemented, equip appropriate content and contextual in nature, they will boost the conversion rate of the website and good pop-ups do not exasperate your client.
What are the “good pop-ups”?? A good pop-up:
- Do not appear when visitor entering on the landing page.
- Contain interesting content.
- Produce attractive offer.
- Do not show up very frequently to a particular user.
- Boosts the time spent on the site.
For example:
You go to any store to purchase some goods and either there is an annoying salesperson(S1) who follows you and comments on everything that you have even touched or S2 who greets you warmly, step back, tactfully pay attention and only offer to help you when you really need.
Which salesperson would you prefer?? S1 or S2..??
Obviously S2.
Same concept used in pop-ups…
Pop-ups aren’t troublesome when they’re prudent.
How can a pop-up be prudent?
Let’s get rolling!
Do not make ‘impossible to close’ pop-up
Suppose, you have entered into the website and you are very excited to watch the video and suddenly pop-up appears that impossible to close.
Now, what will be your expression…??
Most probably your excitement will fall or you will leave that site and visit another one.
The conclusion is you might get more sign ups if your pop-up won’t close. But, by doing this you damage your brand value.
Do not trigger your pop-ups too soon or too late
There is nothing wrong if your pop-up appearing soon; although this is great for highlighting a sale or other time-sensitive event but give your client a few seconds to understand your site.
Quietly adjust your pop-up timings. Instead of harassing visitors immediately or last minute.
Do not use different pop-ups on every page
Assume, you have seen one pop-up on the page, after exiting from that, another popup will turn up. In this way, your client will feel bombarded.
The solution is here…
See, if you have to show up many pop-ups for the different pages. You can add options such as ‘please don’t display again’ etc.
Do not ask for too much information
People don’t like sharing too much information online. The lesser the info you asks for, the higher are the chances for the visitor opt-in.
Asking for too much information like gender, location, age, address, date of birth etc. helps marketers create even more personalized marketing strategies but will annoy the customers.
Do not offer something unappealing
Most pop-ups offer something irrelevant to their visitors. This doesn’t just wreck the website’s user experience, but also aggravate the visitor enough for him to leave.
Do you know..??
20-70% of website visitors will serve their contact details when ‘good pop-ups’ are used.
So, by ignoring some common popup mistakes, you can give ‘good pop-ups’. A website with a cordial pop-up converts better than one with a crappy pop-up.
