To generate leads and to convert those leads to sales are the primary goals of any business. To convert your lead into sale, you need to identify your prospective customers and in the age of internet most of the customers are found online. Though, traditional advertising and direct mails are still used as a strategies but the online generation is the quickest and the most effective way to connect with your prospective customers and engage them. Let us explore the 5 simple ways to made lead generation a simple process.
Connect and Engage on Social Media:
Facebook is still reigning. As per a market research, a whooping 72% of B2C companies are cashing on Facebook. Twitter is the second most popular one. As many as 34% of businesses are generating leads using Twitter and the conversion rate is also high at 20%. Besides, 77% of the B2B companies reported to have attained at least 1 new customer from LinkedIn. So, 84% of the B2B companies make use of social media to connect with their prospects, to engage them and to generate leads eventually.
Blogging Helps:
Do you know that blogging on a regular way to drive traffic to your website and generate leads? Your website is marked as active to the Search Engines. The relevant, well-thought articles helps you establish as an expert in your field and that would add to your credibility. There are other things which you can do as well like offering space for comments and sharing your articles on social media is another great way to engage your customers.
Online Forums:
Through online forums are meant for putting on questions and putting queries to rest. But, once you are established as an expert there, you can pitch and become a seller. Yes! You can find tons of prospective customers online.
Pay-Per-Click:
Also known as Search Engine Marketing, PPC is a great way to generate leads. For this you need to create landing page for your campaign that can reflect your ads online. These pages should also include call-to-action and form for a download, free offer or coupons. You can track your ads, set goals for campaigning and measure your conversion rate. You can set tools for tracking the conversion rates.
Your Official Website
Your official website is your professional identity which showcases your profile and the product/services you sell. So, incorporating lead generation tools in your website is a great way to generate leads. Scrap.me is one such wonderful tool that can convert your website leads to your potential customters. The tool allows your prospective customers to contact you directly. So, if the customers are visiting your website, they will become your customers once you start using this highly useful tool.
