When it comes to selecting the right lead generation source you need to cut through all the marketing spin and make the right choice. A constant flow of Leads is important to any sales enterprise, it is and it would be in the time to come. So, how do you select this one of the most important aspects of your business? Market is flooded with plenty of digital agencies and vertical specific suppliers all offering you leads but to make the right choice you need to ask these 5 important questions.
What Is The Quality Of Lead Source And How Would You Deliver Results?
In the vast lead generation market, vendors use a number of ways to generate lead sources. To know whether the lead source is genuine and trustworthy is important. So, when you begin to hunt for lead generation agency, you need to know the technology which that company is using to deliver results. How many links or intermediaries are there in between because each additional beneficiary means additional cost per lead. Being a prospective customer you should know each link and what value they are adding to the whole process of lead generation.
What Technology They Are Using To Reach the Prospects?
Most of the companies make use of Internet and Online marketing as a lead generation tool. It is better to ask the company what technique they use to reach the prospects. If you know which technique or the marketing strategy is bringing more sales, you would be able to spend your budget in the right direction.
How Often Would You Be Able to Communicate With Me?
When you are just inquiring and taking quotations from the different marketplaces, it is better to ask this. Are they transparent and open to your queries? Are they open to take your suggestions and inputs because amidst your campaigning process you may need to incorporate some changes. Needless to say, the best lead generation partner is one who is open to your advices and can make the necessary changes if such a need arises.
What Are Your Pricing Packages And What Are Your Terms and Conditions?
Whether you are budget conscious or not you always want the best value for your money. So, you need to ask whether their deliverables are worth the money they spend. Try to find out whether the company is interested in just one-time contract or worthy of a long-term partnership. It is better to understand their main clauses. This will prevent you from being caught in any type of difficult situation.
Do You Have Return Policy?
Always remember that even the experienced companies may fail to deliver the expected results. So, it is better not to make experience, reputation and expertise as the only yardsticks to obtain the quality. If you feel duped with the incorrect or duplicate data you can ask back the money you have spend. So, make sure that the company you hire should have refund policy in place.
If you are a small or a medium startup having low-profit margins, you cannot spend heavily on lead generation. Hiring a lead generation staff or investing on expensive advertising mode can burn a hole in your pocket. So, what do you do? Well! You just need not worry even if you are not investing on hiring a company to help you get recurring leads. You just need an office website and with the help of blogging create traffic on it. Rest of the things will be taken care of by our user engagement and leads tracking tool called scrap.me. The tool attracts your visitors in such a way that they get tempted to sign up your contact us form and you get the data bank of the prospective customers that can be converted into sales.
