{"id":244,"date":"2016-07-12T10:29:31","date_gmt":"2016-07-12T10:29:31","guid":{"rendered":"http:\/\/scrap.me\/blog\/?p=244"},"modified":"2016-07-12T10:29:31","modified_gmt":"2016-07-12T10:29:31","slug":"why-you-should-use-popups-on-your-website","status":"publish","type":"post","link":"https:\/\/znicrm.com\/resources\/244\/why-you-should-use-popups-on-your-website","title":{"rendered":"Why you should use Popups on your Website"},"content":{"rendered":"

The purpose of a popup is to provide a very strong call-to-action. This action might be an announcement or sale you want to the visitor to know about. Popups can substantially make a difference to your Website conversions when they strike the right balance. Pop ups seem to have been around forever. And with the cleansing of the unsavory elements they used to contain \u2013 seem to be here for the foreseeable future. Clicking on most websites will confirm this!<\/p>\n

Exit Popups<\/b><\/p>\n

When a visitor\u2019s behavior shows they are about to abandon your site, exit-intent popups show up at just the right moment. It\u2019s the timing that\u2019s key to prevent the popup from annoying your visitors. It\u2019s also worth limiting the number of popup appearances. A particular popup should appear only once to visitors. This way, your visitors won\u2019t feel like they are being harassed with an offer.<\/p>\n

Relevant and Valuable Content <\/b><\/p>\n

Content helps the visitor solve their problem, find the right solution, or get answers to their questions, the popup won\u2019t be perceived as annoying. Instead, it will be seen as helpful, or at least as intending to help, not disturb. A popup can be used as an extra navigation tool. Instead of promoting an offer or subscription, you can use the popup to redirect traffic. Forwarding visitors to your best-performing content can really help boost your conversions and provide a better user experience at the same time.<\/p>\n

Personalize your messages<\/b><\/p>\n

The visitors to your website arrive from different sources with different needs and goals in mind. They may be interested in different products and topics, and they may respond differently to your primary and secondary marketing messages. To improve the user experience when you use popups on your site, tailor your messages for different audience segments and customer groups.<\/p>\n

Pop ups are not all bad, they have got a bad reputation in the past but that was mainly down to mismanagement, manipulation and poor implementation.\u2018Pop\u2019 ups are becoming more popular as websites use them in the correct manner. Pop ups chance prospects into purchases. Purchases = profits. Popups can be principle drivers of traffic and transactions if used right. They are becoming part of the norm and people expect to see them on sites.<\/p>\n","protected":false},"excerpt":{"rendered":"

The purpose of a popup is to provide a very strong call-to-action. This action might be an announcement or sale you want to the visitor to know about. Popups can substantially make a difference to your Website conversions when they strike the right balance. Pop ups seem to have been around forever. And with the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-244","post","type-post","status-publish","format-standard","hentry","category-features-available"],"yoast_head":"\nWhy you should use Popups on your Website - ZNI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/znicrm.com\/resources\/244\/why-you-should-use-popups-on-your-website\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you should use Popups on your Website - ZNI\" \/>\n<meta property=\"og:description\" content=\"The purpose of a popup is to provide a very strong call-to-action. 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